The floor plan nobody reads
Lines and measurements don't show height, view, light or scale. The client looks, nods… and doesn't understand what they're buying.
New
Interactive 3D tour for real estate launches
Sell the development before it exists.
A 3D model that opens on your client's phone. They pick the floor, see the unit's sun exposure, the floor plan and the amenities — and come to the conversation ready to close, not to “think about it”.
Quote with no commitment · Direct support on WhatsApp
Made for people who sell off-plan real estate
- Real estate agents
- Real estate agencies
- Developers
- Builders
- Lot developers
The problem
Your client can't buy what they can't picture.
A floor plan is an architect's language. A 40-page PDF is nobody's language. And the model unit only convinces those who cross the city to see it. Meanwhile, the decision happens on a phone — at night, on the couch, without you around.
The PDF that dies on WhatsApp
You send it, they download it, and the file gets lost among photos and voice notes. You don't even know if they opened it — let alone what they thought.
The sales stand that closes at 6 p.m.
A physical scale model is beautiful, but it's stuck in one place, during business hours. Buyers from other cities — and investors — will never see it.
The endless “I'll think about it”
Every unanswered question becomes an objection. Every objection becomes silence. And silence is exactly where the sale goes cold.
Drag and feel the difference.
On the left, what most people send today. On the right, what your client could be exploring right now.
The cost of staying the same
Every launch presented on paper pays an invisible price: agent hours explaining the obvious, visits that don't become proposals, leads that go cold before the second conversation — and discounts given just to unlock an “I'll think about it”.
The problem was never your product. It's how it reaches the client.
Your guide on this journey
AstroPlay turns complex information into a simple decision.
We started out creating presentations and pages that sell — for companies that can't afford to be misunderstood. We learned one rule: nobody buys what they don't understand. The 3D Tour is the most powerful application of that principle: your entire development, in the palm of your client's hand.
- Strategic design, not decoration. Every screen exists to answer a buying question.
- Built for the moment of decision. Designed with the logic of people who sell, not just people who model.
- Invisible technology. Runs in the browser, lightweight, no app and no sign-up.
- 01Presentations that convertData and design to persuade in decisive meetings
- 02High-conversion landing pagesPages that turn visits into contacts
- 033D Tour for real estateThe ultimate presentation — explored by the client themselves
The solution
A 3D model that fits in your client's pocket.
Everything the model unit, the physical scale model and the sales brochure try to explain — together in a single link that works 24 hours a day, on any screen.
Choose the floor
Floor 128 units · 5 available
Choose floor by floor
The client selects the floor, the floors above open up and they tap the unit. Exactly like pointing at the model at the sales stand — but from home.
The sun on every unit
Sunrise or sunset? Instead of debating, show it. One tap answers the question that most often stalls the decision.
111 available
available reserved sold
Live sales availability map
Available, reserved and sold units, always visible. Real scarcity that clients see for themselves — no sales pitch needed.
Explode mode
The floors separate and reveal the building inside. It's the “wow” moment that makes clients send the link to their family.
Amenities you can visit
Pool, gourmet area, gym, playground: each area with an interactive point. The amenities stop being a list and become an experience.
Built-in lead capture
One tap turns curiosity into a conversation with your team — and the lead arrives already saying which unit they want.
With your launch's look and feel
The development's colors, typography and logo. The tour is an extension of the brand — not generic software.
Lot developments, lot by lot
Blocks, sizes, elevation, sun and lot types — corner, facing the square, next to the green area — on a map the client filters on their own.
No app. No download. No friction.
Opens from a link on phones, tablets or computers. Perfect for WhatsApp, Instagram, ads, your website and a QR code at the sales stand.
Live proof
Don't take our word for it. Explore it yourself.
Three prototypes running right now. Pick one, rotate, zoom, tap the units. In 30 seconds you'll feel what your client would feel. (The demos are in Portuguese.)
How the tour sells
From the ad to the signature, the tour works at every stage of the funnel.
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01 · Attraction
The link becomes the ad.
On Instagram, Google, WhatsApp or a QR code on a billboard: “explore the building in 3D” sparks far more curiosity than “download our brochure”. Curiosity becomes a click; a click becomes exploration.
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02 · Exploration
The client sells themselves.
They rotate, zoom in, compare floors and layouts — at 11 p.m., on the couch, without needing you. Every minute inside the tour is a minute imagining living there.
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03 · Desire
They choose before talking to you.
They favorite units, check the sun, see what's already sold. Scarcity stops being the agent's argument and becomes a fact they saw for themselves.
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04 · Conversion
The lead arrives warm.
They contact your team already knowing which apartment they want. The conversation starts with “I like this one”, not “can you explain what it's like?” — and the negotiation follows the way your sales strategy defines.
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05 · Closing
The visit becomes a signature.
At the sales stand or on a video call, the agent opens the tour on screen and guides the decision. Fewer objections, fewer discounts, a shorter sales cycle.
Who it's for
Made for people who make a living selling what isn't built yet.
Be the agent clients remember — and recommend.
- Present the entire development on a phone, anywhere, anytime.
- Stand out among dozens of agents selling exactly the same product.
- Answer “which way does it face?”, “what's the view?”, “which floor?” before the question becomes an objection.
- Fewer unproductive visits. More proposals per week.
“Whoever presents best, sells first.”
The agent with the 3D tour open on their phone isn't competing on price — they're competing for attention. And winning.Win the argument that earns you the exclusive listing.
- Bring the developer a sales strategy no competitor is offering.
- Standardize the presentation: from the senior agent to the newcomer, everyone shows the product the same way.
- Get leads who already know which unit they want.
- Position your brand as the most modern real estate agency in town.
“The exclusive listing goes to whoever presents the strongest plan.”
Walk into the listing meeting with the tour running on screen. The conversation reaches another level.Launch with the product selling from day one.
- Start selling before the model unit and the sales stand are ready.
- Reach buyers and investors in other cities — no travel needed.
- Show the sales availability map and turn scarcity into an argument.
- A digital asset that serves the launch, sales and the post-construction relationship.
“The best model unit is the one that fits on any screen.”
One link replaces trips, printing and sales stand hours — and works 24 hours a day.
Results
The market has proven it: people who can see, buy faster.
up to0%
faster to sell — homes listed with a 3D tour, depending on the market.
Matterport · analysis of more than 143,000 US listings
up to0%
higher sale price for homes with a 3D tour, depending on the market.
Matterport · same listings analysis
0%
of sellers say the 3D tour attracts more serious buyers.
Redfin & Matterport · survey of 1,000 sellers (2020)International studies on 3D real estate tours. Results vary by market, product and sales strategy.
Once you sell in 3D, you don't go back to PDFs.
“The client arrived at the sales stand already knowing the floor and the unit number. The conversation started with the chosen unit, not the floor plan.”
Sales directorDeveloper · Belo Horizonte, Brazil
“I sent the link at 10 p.m. By 10:40 he had favorited three units and asked to talk. That never happened with a PDF.”
Independent real estate agentContagem/MG
“I trained the team in one afternoon. Today nobody presents a launch without opening the tour.”
Team managerReal estate agency · Betim, Brazil
“We took the tour to the meeting with the developer and walked out with the exclusive launch listing.”
Managing partnerReal estate agency · Nova Lima, Brazil
“A buyer from São Paulo closed without visiting the land. He went through the entire development on the tour.”
Sales managerLot developer · Minas Gerais countryside, Brazil
“Explode mode became our closing moment. Clients show it to their family on the spot.”
Sales coordinatorBuilder · Belo Horizonte, Brazil
“Questions about sun and view simply stopped coming in. Clients already arrive with the answer.”
AgentBelo Horizonte/MG
“A lead that comes from the tour is a different temperature. They've already chosen — they just want to negotiate.”
Head of marketingDeveloper · Minas Gerais, Brazil
“We put the QR code on the construction hoarding. People walking by started exploring the building right there.”
DirectorBuilder · Contagem, Brazil
Side by side
Why the 3D tour beats traditional materials.
| Criterion | PDF and floor plan | Physical model and model unit | AstroPlay 3D Tour |
|---|---|---|---|
| Available 24/7, anywhere | |||
| Shows height, view and scale | |||
| Sun and orientation of each unit | |||
| Unit availability visible | |||
| Captures the prospect's contact details | |||
| Reveals which unit the client wants | |||
| Updates without reprinting or resending | |||
| Shows the launch to people who can't visit the sales stand | |||
| An experience clients share |
yes partially no
How it works
Your tour live in 4 steps.
You focus on sales. We take care of everything else — and you approve it before it goes live.
- 1
Quote
You answer 5 quick questions and we talk on WhatsApp about your development.
- 2
Material
Send us floor plans, site plan, specifications and visual references. We organize the rest.
- 3
Production and approval
We model it, apply the launch's identity and you review it before delivery.
- 4
Launch
You get the link ready for WhatsApp, ads, website and QR code — and the team knows how to use it.
What your tour can include
Everything the client needs to understand, desire and call your team.
- Navigable 3D model of the development
- Unit selection floor by floor — or lot by lot
- Floor plan, areas and sun orientation for each unit
- Unit type filters and availability map
- Explode mode to reveal the floors
- Amenity areas with interactive points
- Favorites and a direct contact button to your team
- Guided tour for people who'd rather just watch
- Launch visual identity
- Phone, tablet and computer — no app
- Its own link for WhatsApp, ads, website and QR code
- Guidance for the sales team to use day to day
The scope is defined in the quote, based on the type, size and stage of your development.
Build my quote
Frequently asked questions
Before you ask.
Didn't find your question here? Talk to us directly.
Ask a question on WhatsAppDoes the client need to download an app?
No. The tour opens from a link, right in the browser — on a phone, tablet or computer. No sign-up, no download, no friction between the click and the exploration.
Does it work well on phones?
Yes. The phone is where your client decides, so the tour was designed for it: rotate, zoom and tap gestures on the units, with instructions the first time it opens. Try it now in the demos above.
My development doesn't have renders yet. Can you still do it?
In most cases, yes: the tour is built from the development's floor plans, site plan and specifications. In the quote, we review the material you already have together.
Does it work for lot developments and gated communities?
Yes. In the demos, Amalfi is a lot development with hundreds of lots, filters by type (corner, facing the square, next to the green area), sizes, sun, elevation and amenity areas.
Can I update the units that have been sold?
The availability map can keep up with sales progress. How and how often it's updated is agreed in the quote, based on your operation.
Can I use it in ads, on my website and at the sales stand?
Yes — and you should. It's a link: it goes on WhatsApp, in your Instagram bio, in Meta and Google campaigns, embedded on the launch website and in a QR code at the sales stand, on the hoarding or on a billboard.
How do I receive the prospects' contact details?
The tour's contact button sends the lead, along with the units they favorited, to whatever channel makes sense for your team — WhatsApp, email or a form. We define this together during production. Prices and terms stay with you: the tour presents the product, and the negotiation follows your sales strategy.
How much does it cost and how long does it take?
It depends on the type and size of the development (number of towers, units or lots), the material available and the features you want. That's why the quote is personalized, with no commitment, and already includes the delivery timeline.
Quote
Picture your next launch with clients arriving ready to buy.
Answer 5 quick questions. The chat opens on WhatsApp with everything filled in — and you receive a proposal made for your development.
- 1You answer in less than 1 minute
- 2The message arrives ready on AstroPlay's WhatsApp
- 3You receive the proposal with scope and timeline
No commitment. Your details are used only to prepare the quote.